FNO SOHO, get ready….it’s a BLOCK PARTY! Woolite Washed & GQ for Nordstrom, just two of the SOHO popups and really well done. Piperlime existed as a popup the last two years, but this year unveiled it’s permanent shop complete with Rachel Zoe in attendance! (and no cameras allowed inside, boo).
Boutiques competed for shoppers’ attention offering cupcakes, DJ’s, beefy security detail and ropped off lines. It was an absolute shopping festival! Even NYC CityWorks was in the mood, setting up mobil water fountains in the oh-so alluring family sink format (yuck!), right outside Prada (is nothing sacred?!?!?!). Tiffany’s had THE most adorable ice cream cart serving up itty bitty white and tiffany-blue ice cream cones (delish by the by). Isabel Marant offered a prompt 6:15pm opening, complete with fabulous French cheese & honey crostini & champs, hurrah! Why oh why the eternal need for one goofball shot? And le piece de resistance, the Empire State Building’s lights went red for the night, to celebrate FNO!