Addidas SLVR – the newest designer capsule line offered by the triple line athletic company.
After the success of Y-3 (more on YUMMY YOHJI tomorrow!!!!!) Addidas has launched SLVR, designed by Dirk Schönberger. Click here to visit the mind-trippy website.
reversecommuter finds this focus on designing “upscale” sportswear, an interesting trend that reflects a more relaxed attitude towards clothing that is trickling down from the runway collections. Addidas calls this area “Sports Style”.
SLVR has a stand alone boutique in SOHO, which I visited this past weekend. Bright oranges, cool classic navy blue, hot pink fabulousness and some fashion forward running shoe inspired footwear were the hot spots for me.
The line also delivers a capsule for men, primarily golf focused but offering brilliant colors that complimented the women’s collection.