I’ve got a SLVR

Addidas SLVR – the newest designer capsule line offered by the triple line athletic company.

adidas-originals-gazelle-shoe-mixmag-fashion

After the success of Y-3 (more on YUMMY YOHJI tomorrow!!!!!) Addidas has launched SLVR, designed by Dirk Schönberger.  Click here to visit the mind-trippy website.

reversecommuter finds this focus on designing “upscale” sportswear, an interesting trend that reflects a more relaxed attitude towards clothing that is trickling down from the runway collections.  Addidas calls this area “Sports Style”.

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SLVR has a stand alone boutique in SOHO, which I visited this past weekend.  Bright oranges, cool classic navy blue, hot pink fabulousness and some fashion forward running shoe inspired footwear were the hot spots for me.

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The line also delivers a capsule for men, primarily golf focused but offering brilliant colors that complimented the women’s collection.

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