This is truly where the magic happens!
CFDA Fashion Incubator studios on W 38th Street in the fashion district.
It is no secret how much reversecommuter LOVES Jonathan Simkhai, designer and designs, since being introduced to him through W Boston and Louis Boston last spring. Click here for a refresher.
Jonathan Simkhai designs clothing that is fun, fashion forward, wearable – as in everyday gorgeousness even when schlepping children around, running errands and any other daily operation that normally elicits groans! His pieces are easily added to a basic wardrobe to create a polished, fashionable effect with very little energy.
His studio is in the CFDA Fashion Incubator Studios, from 2012-2014.
Guess who got to visit and take a few pics?
What a trip to go inside the studio, small and intense, and see the inner machinations of the line. There was a huge Mac screen on a back table, swatches and rolls of fabric littered throughout, even an old school Butterick pattern book (loved seeing that, it was like a little peek into the creative process in the beginning of his career!).
They even showed me some of the Spring Collection and the knitwear is BEYOND!!!!!!!!!! reversecommuter feels like a knitwit for not grabbing a certain skirt and white cropped sweater – might have to make a call later this morning….