Fashion and Finance Friday!

Thank the heavens above, the week is done!  Now if only the deep freeze would thaw….

Ralphie has done it again!  Ralph Lauren unveiled the US Olympic Team uniforms yesterday and they are purdy!!!!!!!  (having said that, reversecommuter is still SO UBER OBSESSED with Austria’s Olympic Uniforms from Bogner – click here to salivate!)

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This video from Ralph Lauren tells the story of a wool producer from an Oregan ranch that has been a family owned business for over 140 years.  It is a beautiful vignette and instills immediate patriotism!

In the video the narrator comments on the friendliness of the NYC Ralph Lauren design team.  reversecommuter had the pleasure of working with these designers a few years back and I can personally vouch for the warmth, design skills and energy offered from this fashion mammoth.

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Ralph Lauren should be commended for their creativity, design and vision of delivering the athletes uniforms that are completely designed and produced in the USA.

Instagram as a science project?  Instagram has been helping a tech firm named Olapic and professors at the University of Wisconsin study marketing and the relationship between photos and online sales (file under SUPER cool!).  According to their findings the colors yellow and blue increase sale.  The filters available on Instagram and other photo apps influence emotional reaction to the pictures.  

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And here you thought your favorite filter option just made your skin glow a little more!  Olapic counts Steve Madden, Bumble and bumble, Gilt, Coach, NastyGal, Veuve Cliquot and Vineyard Vines as clients who turn to them to pull Instagram pics from users into marketing data and mine it to increase sales.  

Speaking of Instagram (nice segway huh?!), please follow reversecommuter at http://instagram.com/reversecommuter (click it to go right there!).

Pop the champs, ignore the snow and wear your most gorgeous shoes and celebrate every single minute (they all really do count!).

xo reversecommuter

18 thoughts on “Fashion and Finance Friday!

  1. It’s good the company seems to have recovered from their London ‘made in China’ uniforms. I suppose it could be said these uniforms are a bit chaotic and are overcompensating this time around due to that misstep. However, they are certainly bold and patriotic. Not a bad thing at all 🙂

    • Agreed – and the 100% American vibe is so creative and sends such a strong message.
      There is a series of vignettes available on YouTube highlighting the 40 various partners involved in the RL line – brilliant marketing!!
      Now all that is needed is better security over in Sochi!

      Enjoy the weekend!!!

  2. The guys look fine, but the girls look too bulky. Hmmm, I don’t know. The hats are cute though! I can’t wait to watch all the amazing athletes. 🙂

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