O.W.O.

Peter Pilotto has arrived at Target!   Naturally a curious creature like reversecommuter would have to hit Target at 7:30am on a Sunday morning.  Rumor has it that the collection arrived online at 3am, but the only way to purchase was to go through Twitter, as the Target link was down.


Expectations were low, based on previous capsule collections offered by high end designers and Target.  But the hype on this was beyond ignoring!

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Even Natalie Massenet was excited about this one.  For the first time ever, net-a-porter.com is selling the combined collection from Target – will wonders never cease?!?!?! Click here to see for yourself!

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The price point was 19.99 thru 79.99, and the quality was so-so, but the prints were Oh So Pretty!    Click here to go get some – quickly as it is selling out!

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Maybe it was the launch date of February 9th that can be blamed for the success of this line, all of us suffering from winter blahs, then suddenly taunted by gorgeous bright florals and prints.

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The O.W.O (click here for definition) for this week is my 19.99 Peter Pilotto for Target long sleeve floral t-shirt & MOTHER boyfriend jeans – perfect to wear on a sunny winter Sunday!

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16 thoughts on “O.W.O.

  1. It is definitely a great marketing strategy to introduce colorful items at this point in the season. Seeing those patterns instantly gives the senses a much needed jump start!

    Love the video at the beginning 🙂 And that last photo!

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