Sub Urban Riot is a so-Cal label that is getting a ton of press right now for their celeb favorite KALE sweatshirt.
Their Cali-Casual attitude is reflected in their line and their Downtown L.A. shop. They instruct their customers to “Ditch the car, lose the big box retail, forget the suburbs…ride a bike.” It is like music to reversecommuter’s ears!
Personally reversecommuter is digging the men’s collection, especially the RIOT zip up hoodie, the KALE sweatshirt and the KWay Fleece Jacket (hello old school!). Click to “add to basket!”
Sweatshirts are the new hottest oldest thing to wear right now. They have been aroundsince grade school but are enjoying a redefined moment as a fancy dress up item. Who saw that coming? Click here for that answer (hint…reversecommuter).
What is better than a versatile, patterned or phrased piece that adds an element of unexpected fun? A piece that can be dressed up (add a blazer) or down (cut off jeans & flip flops after a day at the beach). A piece under $50. SAY WHAT??!?!!?!?