Sometimes the universe is aligned and the fashion piece is perfect.
It didn’t hurt that the setting was a tropical stretch of beach on the Mexican Riviera and that the shop is the cutest little white box holding the most wondrous colors of the rainbow cut into flowy silhouettes that work on every single post beach babe that walks in!
reversecommuter first happened upon Josa three years ago on my first visit to Tulum (insert sighs, floating hearts and happy faces here).
Josa’s coverups walk right off the beach into the bar, restaurant or wherever.
Some models come with built in bras, some are made of über forgiving jersey that hides almost every single sticky finger print your child offers up, and you still look WOAH at the end of the day because the material, print and pattern are still fun and fresh!
Josa Tulum has just launched their new & improved website which makes it MUCH easier to grab a little piece of boho beachy style, even when the graying chunks of snow are still littering the ground – I am so not kidding, the stuff refuses to melt!
Josa Tulum went to NYC for coterie in February (think massive fashion shopping event for store buyers), so fingers crossed there will be some BIG news from that wondrous little shop sometime in the very near future…hint hint #calypso…