C Day!

C as in Chanel.  The day is question is today, April 8th.  Today is the day that Chanel increases prices on it’s classic bags by 25% worldwide, decreases prices in China by 20%, initiates a leveling of merchandise to it’s customers and delivers a nod of “merci beaucoup” to Chanel’s established French clientele.

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Chanel’s boutiques in Paris enjoyed a two week business boom which created such a throng as 30 people deep line-ups across the city of light.  Indeed, what would Coco say to such behavior?

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One saleslady at the rue de Montagne store said she had never seen such crowds but then again “had never experienced such a sale at Chanel.”  The ‘sale’ was announced by a March 17 Chanel press release and the luxury fashion shopping throngs embarked on planes from Saudi Arabia, Dubai, China, and the US.

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Why not enjoy the suddenly strong US dollar, the VAT return and the increased inventory and selection along with a stunning burgundy, a bowl of mussels and a crepe?  Currently the cost of a pair of Chanel patent leather ballet flats in the US is $780, Paris offers them for 400 euro, and the tax back as you leave Europe.  Who wouldn’t want to enjoy a little Spring time in Paris shopping?

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The items affected April 8th will be Chanel’s Boy bag, the the 11.12 and the 2.55.

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The buttery leather, rare skins and multitude of ribbon wrapped chain straps are just the beginning.  Shoes, ready to wear and haute couture will all eventually be adjusted to offer a more level playing field for all the fans of the double C.

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