Tan Not Included, Style Guaranteed

Sometimes the universe is aligned and the fashion piece is perfect.

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It didn’t hurt that the setting was a tropical stretch of beach on the Mexican Riviera and that the shop is the cutest little white box holding the most wondrous colors of the rainbow cut into flowy silhouettes that work on every single post beach babe that walks in!

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reversecommuter first happened upon Josa three years ago on my first visit to Tulum (insert sighs, floating hearts and happy faces here).

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Josa’s coverups walk right off the beach into the bar, restaurant or wherever.

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Some models come with built in bras, some are made of über forgiving jersey that hides almost every single sticky finger print your child offers up, and you still look WOAH at the end of the day because the material, print and pattern are still fun and fresh!

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Josa Tulum has just launched their new & improved website which makes it MUCH easier to grab a little piece of boho beachy style, even when the graying chunks of snow are still littering the ground – I am so not kidding, the stuff refuses to melt!

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Josa Tulum went to NYC for coterie in February (think massive fashion shopping event for store buyers), so fingers crossed there will be some BIG news from that wondrous little shop sometime in the very near future…hint hint #calypso…

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Bohemian 2 Go!

Boho is everywhere in fashion – it is like a VW beetle that just won’t rust quietly away at the junkyard.

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Tassles, suede, embroidery, add a little bit of frayed denim and a groovy easy vibe.  Pick the designer and one spectacularly deceiving WOW piece to update your wardrobe.  Boots, Tunic, Suede jacket, distressed denim and a trippy scarf to wrap around your head – the list goes on and on, just like the beat!

The budget can be yours to set.  Invest and update now and enjoy it into Fall 2015.  NYFW is delivering a Bevy of Boho across the runways as we speak (or blog, or read the blog, etc…).

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Gucci’s brilliantly colored fringe collection is drool worthy in any shade!

Just this morning Ralph Lauren offered fringe on the bottom of skirts, boots, fur scarves, purses…

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Calypso St. Barth’s tunic is an easy starting piece.  Great over skinny jeans, add a scarf and date night is redefined.

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Etro owns the hippy dippy kaleidoscope of fashion happiness and if you click here you could too!

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Now the only question remaining is how do I transport that amazingly brilliant azul, partially convertible bug back to the ‘burbs?!?

Fashion & Finance Friday!

Hello Gorgeous Sunny Friday!!!!

Calypso St. Bart’s has hired Mindy Meads as the new CEO, amongst rumbles that the company is looking at growing from its current 20 boutique size. Mindy was co-CEO at Aeropostale but left 3 years ago to consult.

reversecommuter always hits Calypso just before a beach vacation – they have cute coverups! It’ll be interesting to see what changes are coming….

Buh-Bye!!! Lulu Lemon has an new CEO and now it’s time to issue an Adios to the founder & outgoing, gaff blabbing CEO, Chip Wilson. Remember a couple of weeks ago Chipper announced on National television that “some women’s bodies don’t actually work” in Lulu’s yoga pants.

reversecommuter is still giggling over that one! So Awesome!!!!

Apologies that today’s posting is short but sweet – reversecommuter is en route to NYC with her daughter for a little fashion bonding!!

Raise a glass of champs and toast all the fabulous people in your world at some point this weekend!
xo reversecommuter

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A Country Fair, some Moose and a Ski Mask?

First things first, reversecommuter MUST bring this item from the New York Times front and center…

 “Sun masks” worn at the beach in China…wow.

Here is the original story that ran in Sunday’s NYTimes.

reversecommuter just returned from Northern Maine and a phenomenal vacation with friends and family.  Thanks HKT!

Went to a Moose hunting lodge (really and truly) for dinner one night under roughly a KABAZILLION stars!  Magical!

(wore  a billowing white Calypso coverup, Missoni head band, and Rag and Bone white cutoffs – figured white might ward off sudden moose attacks)

Next was off to the Northern Maine Fair – it was as a fair should be – ferris wheels, cotton candy, ring toss and a Smash Up Derby (my first…if you don’t count my actual cars!)

Says it all about the sandwiches doesn’t it?  🙂

Vroom Vroom baby!

Aerial view from the ferris wheel – fab breeze up there on a total scorcher of a day!

reversecommuter and her trois bebes!  James Perse tank dress and a Panama Jack sun hat that smushed in a suitcase like a dream!