Suburban Kale

Sub Urban Riot is a so-Cal label that is getting a ton of press right now for their celeb favorite KALE sweatshirt.

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Beyonce
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Kale

Their Cali-Casual attitude is reflected in their line and their Downtown L.A. shop.  They instruct their customers to “Ditch the car, lose the big box retail, forget the suburbs…ride a bike.”  It is like music to reversecommuter’s ears!

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Personally reversecommuter is digging the men’s collection, especially the RIOT zip up hoodie, the KALE sweatshirt and the KWay Fleece Jacket (hello old school!).  Click to “add to basket!”

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KWAY
Sub Urban Riot

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Sub Urban RIOT hoodie

Sweatshirts are the new hottest oldest thing to wear right now.  They have been aroundsince grade school but are enjoying a redefined moment as a fancy dress up item.  Who saw that coming?  Click here for that answer (hint…reversecommuter).

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What is better than a versatile, patterned or phrased piece that adds an element of unexpected fun?  A piece that can be dressed up (add a blazer) or down (cut off jeans & flip flops after a day at the beach).  A piece under $50.  SAY WHAT??!?!!?!?

 

 

k6reversecommuter has a little surprise waiting for you – check in later today for a new posting related to Kale….

Fashion and Finance Friday!

Thank the heavens above, the week is done!  Now if only the deep freeze would thaw….

Ralphie has done it again!  Ralph Lauren unveiled the US Olympic Team uniforms yesterday and they are purdy!!!!!!!  (having said that, reversecommuter is still SO UBER OBSESSED with Austria’s Olympic Uniforms from Bogner – click here to salivate!)

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This video from Ralph Lauren tells the story of a wool producer from an Oregan ranch that has been a family owned business for over 140 years.  It is a beautiful vignette and instills immediate patriotism!

In the video the narrator comments on the friendliness of the NYC Ralph Lauren design team.  reversecommuter had the pleasure of working with these designers a few years back and I can personally vouch for the warmth, design skills and energy offered from this fashion mammoth.

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Ralph Lauren should be commended for their creativity, design and vision of delivering the athletes uniforms that are completely designed and produced in the USA.

Instagram as a science project?  Instagram has been helping a tech firm named Olapic and professors at the University of Wisconsin study marketing and the relationship between photos and online sales (file under SUPER cool!).  According to their findings the colors yellow and blue increase sale.  The filters available on Instagram and other photo apps influence emotional reaction to the pictures.  

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And here you thought your favorite filter option just made your skin glow a little more!  Olapic counts Steve Madden, Bumble and bumble, Gilt, Coach, NastyGal, Veuve Cliquot and Vineyard Vines as clients who turn to them to pull Instagram pics from users into marketing data and mine it to increase sales.  

Speaking of Instagram (nice segway huh?!), please follow reversecommuter at http://instagram.com/reversecommuter (click it to go right there!).

Pop the champs, ignore the snow and wear your most gorgeous shoes and celebrate every single minute (they all really do count!).

xo reversecommuter

Chunky Knit Not Monkey

Chunky knits and winter coats don’t really mix well, unless you like feeling like the michelin man.

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reversecommuter has never fully embraced the Chunky knits because of the bulk issues under a coat, icky-uncomfy!

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Why not take the layering to the inside?

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Natural fabrics such as silk and cotton work best against the body to trap body heat.  Grab a long sleeve t-shirt or even silk long underwear on super chilly days.

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Next bring on the Chunkers!  Slap on a scarf and a pair of gloves and KABOOM!  Instant winter glam without the Chunky Monkey feeling.

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Here are a couple of gorgeous chunkers I found on net-a-porter (and they are on sale now too!  What Santa wouldn’t appreciate a little break on the wallet?)  Click here to peruse & purchase!

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Ankle Boot Love

Ankle Boots.  The only positive I am focusing on as the temperature gets cooler.

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My Chloe Susana Boots are my absolute faves (purchased last year and still completely in love with).  Click the picture to go to net-a-porter to buy.

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But Fiorentini & Baker offer a gorgeous suede option, with a gentler price tag.  Click the picture to go to net-a-porter.

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Okay, so maybe there are more reasons to smile after all…while wearing more layers!   🙂

Sweaters not School Closings!

reversecommuter spotted this odd golden orb in the sky over the weekend…

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Now that there is an actual warming trend going on, let’s ditch the big heavy coats.

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Layering = Happiness.  Simple equation!

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Yigal Azrouel sweater, Hermes scarf, Theory T-shirt, Hue Leggings, Sunglasses Chanel, YSL bag.