Fashion & Finance Friday!

Thank you NOLA, Friday came quicker this week!

Pipedreams.  Piperlime, an online boutique owned by Gap Inc. will be shut down by the end of February.  This is a classic case of why retailers should not try to be all things to all people.  Piperlime launched in 2006 and quickly became a favorite shoe site.  The sales figures mistakenly convinced Gap to expand Piperlime into an everything-kind of website increasing inventory to include shoes, clothes, accessories etc. as a direct competitor to Zappos.com.

images

Gap decided to open a bricks and mortar Piper lime in Soho September 2012.  reversecommuter was there in person, as was Rachel Zoe who was hosting a NYFW event.

DSC_0165

Piperlime has been big in seeking out celebrity spokespersons, but apparently not big in sales.  Piperlime was responsible for a whopping 1% of Gap’s jaw-dropping $16 BILLION in annual sales.  Poor little Piperlime is no more, which should be viewed as great news for smaller high fashion online operations.

Not Well Suited.  Jones New York, the brand that represented suits for women since 1970, is closing down operations.

Unknown

Workwear for women is now a redefined industry that allows interpretation, style and separates to form the outfits in boardrooms.  reversecommuter was the proud owner of a few JNY suits during my career as a stockbroker, usually in hot pink, navy, red and black. And yes, there was a rotation of suiting that reflected the market!

Unknown-1

Alas, present day Jones New York is more Ally McBeal than Amal Clooney, clearly that just wasn’t working.

george-clooney

 

Just for giggles choose the shorter the hemline, ignore the snow drifts and own those pumps…while raising the champagne flute to the PATS on Superbowl Sunday!!!!!!!!!!!!!!!

xo reversecommuter

 

 

Baked Goods, Goats and Coats!

Allow me to wax on about a lovely little bakery in a little suburb in Wellesley, Massachusetts.  It’s called SUSU and it is simply divine, with all of it’s cinnamon muffins, cupcake camps, cakes and cookies.  Oh, and it’s couture & cashmere trunk shows.  Insert “WHAT?” here.

DSC_0014

Yup, SUSU is hosting a trunk show 11/18 & 11/19 highlighting some exquisite talent in the area of CashCash (click the blue if you aren’t familiar with cash cash…), and couturier level clothing, with two designers with MAJOR designer pedigree.

DSC_0048

FJALL (Swedish for Mountain) is a cashmere line designed in Rhode Island, spun and created in Como, Italy (helllooooooo George Clooney!!).  The Como mill, land and goats have been owned by one family, for generations.  The designs include peplum waists, cableknit ponchos and cashmere sweatshirts (OH YEAH!!!!!!).  FJALL creator,  Lisa Kasabian, has also included her trade secret non-pilling process on each of these beauties…and yes, of course I tried to find out the specifics of the secret….no luck.

DSC_0021

Lisa worked for Ralph Lauren in knitwear design, and one look at these creations and instant luxe recognition occurs!

DSC_0024

ISOUDE is the creation of classically trained couturier Kate Brierley, formerly a designer with Ralph Rucci.  (Click the blue to visit the website, complete with online shopping!)

DSC_0043

Already written up in Vogue, WWD and Towne & Country (HELLO, THAT IS INCREDIBLE!!!), Kate is dedicated to creating pieces her clients can invest, collect and live in, “dressing up and being comfortable, with versatility with sophistication”.

DSC_0041

Kate believes that clothes need to be beautiful, not mass produced.  She believes that “the quality of a line by the inside of the garments”.  ISOUDE represents the “European mentality of owning a few great pieces, and wearing them out!”

DSC_0038

SUSU is not just another pretty, flour-sprayed baking goddess, she also has phenomenal fashion friends!