Coachella Mama

Coachella Mama How To

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The flight to Palm Springs was easy, the sun is gorgeous and we are totally walking in the Coachella Valley grasses, passing through the vendors, nodding absent mindedly to the bands currently on stage, and ROCKING the crop top under overalls with a fierce felt hat and ankle boots.

Allow me to point out the uncomfortable truth.  No one who is called Mommy, Mom, Mama or Mother should be found at Coachella in that outfit.  Unless you are a super model who’s body bounced back to the pre-pregnancy super freak form that caused your super modeldom.

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That doesn’t mean the Boho vibe is lost on us.  Heck no, paying for our children’s outfits is not our only role at the mall.  Coachella Mama can be achieved with just 5 items.  Prepare to hear the dreaded phrase “Can I borrow that?”.

  1. Overalls

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Get them and put a white t-shirt underneath, with slip on sneakers and a paisley scarf tied around your head.

MOTHERDenim “The Overall Dropout” $275

2. Flared Jeans

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All summer long with a pair of Haivianas and a gauzy tunic.  purrrrrrrr
MOTHERDenim “The Cruiser” $ 228

3.  Romper

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Not just for toddlers anymore, but same philosophy – what in the world is easier than a one piecer?  Slap on a jean jacket for cooler temps.

JOSA Tulum Daisy Romper $165

4.  Gladiator Sandals

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Not just for Spartacus anymore, this is THE shoe for Coachella and Coachella Mama.  Give yourself 5 extra minutes in the morning to get them done up, then stomp like a Roman all day long!

Zara Leather Gladiators (with a back zip!!) $ 159

5. Maxi Dress

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Big meal forgiving dresses all day long.  Sexy drawn in waist and decolletage detail makes this tunic style a crowd pleaser, you might even someone wanting your autograph!

JOSA Tulum Carmen Maxi $250

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To further your street cred, click here for the Coachella lineup.  Be sure to casually drop into your conversation while weekend carpooling to the soccer field, “Woah, can you believe Alison Wonderland is going on at the same time as your game?”
BoOm – Coachella Mama strikes again, in overalls no less!

Tan Not Included, Style Guaranteed

Sometimes the universe is aligned and the fashion piece is perfect.

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It didn’t hurt that the setting was a tropical stretch of beach on the Mexican Riviera and that the shop is the cutest little white box holding the most wondrous colors of the rainbow cut into flowy silhouettes that work on every single post beach babe that walks in!

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reversecommuter first happened upon Josa three years ago on my first visit to Tulum (insert sighs, floating hearts and happy faces here).

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Josa’s coverups walk right off the beach into the bar, restaurant or wherever.

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Some models come with built in bras, some are made of über forgiving jersey that hides almost every single sticky finger print your child offers up, and you still look WOAH at the end of the day because the material, print and pattern are still fun and fresh!

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Josa Tulum has just launched their new & improved website which makes it MUCH easier to grab a little piece of boho beachy style, even when the graying chunks of snow are still littering the ground – I am so not kidding, the stuff refuses to melt!

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Josa Tulum went to NYC for coterie in February (think massive fashion shopping event for store buyers), so fingers crossed there will be some BIG news from that wondrous little shop sometime in the very near future…hint hint #calypso…

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What Wear Where?

Weak.  Again.  🙂

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reversecommuter is powerless against JOSA Tulum.

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The black and white rustic – why yes please.  The navy and white striped deep v halter – obviously.  The hot pink long sleever – um, yeah, I TOTALLY need that too!

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JOSA Tulum is THE ONLY boutique I hit when on vacation here – I know, that is one loaded statement!

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After a loooong and arduous day on the beach, a stroll into JOSA Tulum invites you into a rainbow of design, color, style and creativity.  Urban beach cool lingering ever so quietly amongst the palms and salty sea air.

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When was the last time your beach coverup begged to be worn out for dinner?  That is what JOSA Tulum delivers.  Click here and “ADD TO BASKET”!!!

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One other tidbit – JOSA Chiquita has launched and OF COURSE reversecommuter had to buy a bunch of it for my daughter.  Only worry I have now is how I am going to get her out of it – complete loveathon!!!!!!!!!

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Horizontal? Vertical?

What is it about the beach that brings out the stripes?

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Is it the obvious nautical association?

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Is it the flattering aspect of stripes that designers recognize?

Missoni Stripes

Missoni Stripes

Is it the instant element of fun, while getting a little sun protection?

Mara Hoffman Coverup

Is it the glamour?

Melissa Obadash coverup

Melissa Obadash coverup

Whatever the reason, it definitely works!

Click here to go to net-a-porter.com for a little striped retail therapy!

reversecommuter’s striped coverup is by JOSA Tulum (more on that little beach boutique of awesomeness next week!).

 

 

 

 

 

 

Snow Day!

This is what my reality is today…

So in between building snowmen and making cocoa, obviously reversecommuter is going to do a little pre-vacation planning…

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JOSA Tulum has THE best coverups – click here to go get some!

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SHAN is the only swimwear designer I buy (and buy and buy and buy…).  Click here to go to their website!

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Happy Snow Day!

Adios & Thank You 2013

Happy 2014!!!!
Hope the holidays were relaxing, fun, sensational and provided you ample opportunities to be with the ones you love and drink champs!

2013 was a spectacular year, and I am so excited for what 2014 will bring!

xo reversecommuter

ps keep warm if you are affected by the Arctic Freeze in the mid-west or any of the 33 states with a storm warning!  brrrrrrrrrr!!!

 

Cover Up!

Tulum, Mexico is the ultimate in a bohemian boutiquey beach town.

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There are a handful of boutique hotels (10 oceanfront beach huts), amazing restaurants (with no roof on any of them, just lit by a zillion stars), no electricity (seriously), and one über cool shop, just one.

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Meet Josa.  Click here and go bananas!!!

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reversecommuter fell in immediate love with the orange low back.

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Josa is my new fave – not just for coverups but for gorgeous dresses too!

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