Tan Not Included, Style Guaranteed

Sometimes the universe is aligned and the fashion piece is perfect.

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It didn’t hurt that the setting was a tropical stretch of beach on the Mexican Riviera and that the shop is the cutest little white box holding the most wondrous colors of the rainbow cut into flowy silhouettes that work on every single post beach babe that walks in!

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reversecommuter first happened upon Josa three years ago on my first visit to Tulum (insert sighs, floating hearts and happy faces here).

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Josa’s coverups walk right off the beach into the bar, restaurant or wherever.

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Some models come with built in bras, some are made of über forgiving jersey that hides almost every single sticky finger print your child offers up, and you still look WOAH at the end of the day because the material, print and pattern are still fun and fresh!

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Josa Tulum has just launched their new & improved website which makes it MUCH easier to grab a little piece of boho beachy style, even when the graying chunks of snow are still littering the ground – I am so not kidding, the stuff refuses to melt!

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Josa Tulum went to NYC for coterie in February (think massive fashion shopping event for store buyers), so fingers crossed there will be some BIG news from that wondrous little shop sometime in the very near future…hint hint #calypso…

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The One Step

I thought it was just me.  Suddenly I am the queen of the one step.1stepB

Lunch must come in a box

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Outfit must be one piece, maximum.

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Perfect lunch date (with said boxed lunch) somehow squeezed into crazed day

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Quickly add one soul saving dip in the pool before the school bus brings home the rambunctious-sports playing-school project doing-constantly competing-always giggling- loudness delivering-awesome twins, who I truly love more than words.

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But then a friend of mine on the baseball field last night mentioned Jet Hatmaker’s Worst End of School Year Mom Ever blog posting from last year, (hello, where the heck have you been reversecommuter!??!) and I realized that at this time of year, a one item outfit is not only climate appropriate, it is NECESSARY to maintain some sort of mental stability – there is just WAY TOO MUCH going on!!!!!!!!!!

A couple of my current fave dresses are (in no particular order by the by…)

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Splendid’s maxi (on sale now for $78!)

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Vince’s border printed maxi

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Veronica Beard’s front zip dress (currently on sale at Kirna Zabete)

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T by Alexander Wang’s Low V Bandeau Dress (lookie lookie it’s on sale at ShopBop!)

Ponies to the Maxi!

WHAT A WEEKEND!

Heat wave, birthday parties and a lunchtime rendez-vous!

The only option for an outfit during this kind of weather is a maxi dress.  Coolest, most comfortable option available, and you can completely change it up with accessories so that no one is the wiser to repeat appearances!

GIDDYUP!  oh yes I did!  I totally took a turn on the pony rides at a 3 year old’s birthday party!!!!  You only live once!

This maxi is from Calypso – love the brilliant colors and the pattern’s Aztec influence.

Secret rendez-vous with HH on the waterfront for lunch.  Phenom view, gorgeous breeze (much needed at the temp was a solid 100!!), and sometimes a day-date is just so perfect!

Yup, another day another Maxi dress!

This one is from Splendid, and ever since I bought it I have never been 100% sure, is it a skirt or a dress?  Doesn’t matter as I have worn it both ways!  (by the by, Splendid is having a fantastic summer sale right now – just click the blue word!!)

This is my cool girl with cool architecture in background pic… (I actually took this pic myself while HH went to get the car, using my iPhone with the reverse camera option – trying so hard not to laugh while I take it!)

I bought these Tom Ford sunglasses in Firenze this past November and am still v in love!

Here is a little medley of more maxis!

Maxis to the Max!