Tan Not Included, Style Guaranteed

Sometimes the universe is aligned and the fashion piece is perfect.

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It didn’t hurt that the setting was a tropical stretch of beach on the Mexican Riviera and that the shop is the cutest little white box holding the most wondrous colors of the rainbow cut into flowy silhouettes that work on every single post beach babe that walks in!

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reversecommuter first happened upon Josa three years ago on my first visit to Tulum (insert sighs, floating hearts and happy faces here).

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Josa’s coverups walk right off the beach into the bar, restaurant or wherever.

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Some models come with built in bras, some are made of über forgiving jersey that hides almost every single sticky finger print your child offers up, and you still look WOAH at the end of the day because the material, print and pattern are still fun and fresh!

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Josa Tulum has just launched their new & improved website which makes it MUCH easier to grab a little piece of boho beachy style, even when the graying chunks of snow are still littering the ground – I am so not kidding, the stuff refuses to melt!

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Josa Tulum went to NYC for coterie in February (think massive fashion shopping event for store buyers), so fingers crossed there will be some BIG news from that wondrous little shop sometime in the very near future…hint hint #calypso…

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Colorfully Cold!

What a difference 24 hours makes.   #understatement

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Beach and palm trees one day, snow drifts taller than me the next.  OLE!

oleBest way to beat the winter blahs is to continue the brilliant hues of the tropics.    House of Holland’s brilliant purple jersey sweatshirt begs for a drink with an umbrella in it:

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Old Man Winter get ready for a pop of color and a show of leg!  Wear this sunshiny yellow skirt from J Crew with a turtleneck, a jean jacket and a simple tall boot to completely shock the cold!

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Wear a sweater to keep warm but brighten up the outfit with Jonathan Simkhai’s multicolor sweater,delivering a hint of blue sky no matter what is going on outside!

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Better than an extra large dose of vitamin D (although reversecommuter highly recommends that as well!).

Bohemian 2 Go!

Boho is everywhere in fashion – it is like a VW beetle that just won’t rust quietly away at the junkyard.

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Tassles, suede, embroidery, add a little bit of frayed denim and a groovy easy vibe.  Pick the designer and one spectacularly deceiving WOW piece to update your wardrobe.  Boots, Tunic, Suede jacket, distressed denim and a trippy scarf to wrap around your head – the list goes on and on, just like the beat!

The budget can be yours to set.  Invest and update now and enjoy it into Fall 2015.  NYFW is delivering a Bevy of Boho across the runways as we speak (or blog, or read the blog, etc…).

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Gucci’s brilliantly colored fringe collection is drool worthy in any shade!

Just this morning Ralph Lauren offered fringe on the bottom of skirts, boots, fur scarves, purses…

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Calypso St. Barth’s tunic is an easy starting piece.  Great over skinny jeans, add a scarf and date night is redefined.

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Etro owns the hippy dippy kaleidoscope of fashion happiness and if you click here you could too!

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Now the only question remaining is how do I transport that amazingly brilliant azul, partially convertible bug back to the ‘burbs?!?

WildFox Foxy

reversecommuter has a thing for WILDFOX, and no, I have not suddenly embraced furry suburban critters.

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This Los Angeles based, Malibu-centric clothing line is the perfect definition of sexy beachy comfy.  Collections such as Barbie Dream House, Astrology, Gypsy and Sense & Eccentricity are making my UPS delivery dude (aka Brown Santa) fit and trim during the winter months.

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Even in the depths of winter a little WILDFOX is so cute it can transport you to a sunny spot!  My current fave reads “the beach is my happy spot”.

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Accurate.

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WILDFOX also has a children’s line too immediately upping the cuteness factor.

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I even found an impressive selection of WILDFOX when visiting Dubai in April 2014, reversecommuter was directed to a fabulous boutique,  boutique1, by an equally fabulous blogging friend of mine, Mitzie Mee.

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Yes, the driveway needs to be shoveled, AGAIN, but at least now you can throw on a piece from WILDFOX and pretend the snow is sand!

Towel Me Off!

Beach Time is quickly approaching!

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OBVIOUSLY that means Beach Towels must be purchased…

First up is the CUTEST frilliest funnest beach towel ever!

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Missoni classic beach towel stripes are always in style.

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Hermès offers the ULTIMATE luxe beach towel option.

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 True Story: reversecommuter has a friend who has a vacation home in the South of France and loaded up her towel basket with these incredible towels…only to have an assortment of guests take them as souvenirs!!!

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reversecommuter’s ride turns into a beach buggy in the summer…

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so naturally this towel needed to be mine!

As always, click the pictures to start your retail therapy session.

 

What Wear Where?

Weak.  Again.  🙂

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reversecommuter is powerless against JOSA Tulum.

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The black and white rustic – why yes please.  The navy and white striped deep v halter – obviously.  The hot pink long sleever – um, yeah, I TOTALLY need that too!

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JOSA Tulum is THE ONLY boutique I hit when on vacation here – I know, that is one loaded statement!

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After a loooong and arduous day on the beach, a stroll into JOSA Tulum invites you into a rainbow of design, color, style and creativity.  Urban beach cool lingering ever so quietly amongst the palms and salty sea air.

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When was the last time your beach coverup begged to be worn out for dinner?  That is what JOSA Tulum delivers.  Click here and “ADD TO BASKET”!!!

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One other tidbit – JOSA Chiquita has launched and OF COURSE reversecommuter had to buy a bunch of it for my daughter.  Only worry I have now is how I am going to get her out of it – complete loveathon!!!!!!!!!

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