NormCore

reversecommuter has a new fave word.  NORMCORE.

Victoria Beckham Fall 2014

Victoria Beckham Fall 2014

 

Norm Core = The kind of luxury so stealth that the person wearing the item may be the only one (other than the designer) who knows how luxurious it is.

Givenchy Fall 2014

Givenchy Fall 2014

In other words, buh-bye label whores, hello intense style and quality.

Jonathan Simkhai Fall 2014

Jonathan Simkhai
Fall 2014

Kirna Zabete, Hirshleifers and net-a-porter are perfect examples of retailers who completely embrace NormCore…and coincidentally are reversecommuter’s all time obsessive fave boutiques!

The Row Fall 2014

The Row Fall 2014