Fashion and Finance Friday!

Thank the heavens above, the week is done!  Now if only the deep freeze would thaw….

Ralphie has done it again!  Ralph Lauren unveiled the US Olympic Team uniforms yesterday and they are purdy!!!!!!!  (having said that, reversecommuter is still SO UBER OBSESSED with Austria’s Olympic Uniforms from Bogner – click here to salivate!)

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This video from Ralph Lauren tells the story of a wool producer from an Oregan ranch that has been a family owned business for over 140 years.  It is a beautiful vignette and instills immediate patriotism!

In the video the narrator comments on the friendliness of the NYC Ralph Lauren design team.  reversecommuter had the pleasure of working with these designers a few years back and I can personally vouch for the warmth, design skills and energy offered from this fashion mammoth.

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Ralph Lauren should be commended for their creativity, design and vision of delivering the athletes uniforms that are completely designed and produced in the USA.

Instagram as a science project?  Instagram has been helping a tech firm named Olapic and professors at the University of Wisconsin study marketing and the relationship between photos and online sales (file under SUPER cool!).  According to their findings the colors yellow and blue increase sale.  The filters available on Instagram and other photo apps influence emotional reaction to the pictures.  

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And here you thought your favorite filter option just made your skin glow a little more!  Olapic counts Steve Madden, Bumble and bumble, Gilt, Coach, NastyGal, Veuve Cliquot and Vineyard Vines as clients who turn to them to pull Instagram pics from users into marketing data and mine it to increase sales.  

Speaking of Instagram (nice segway huh?!), please follow reversecommuter at http://instagram.com/reversecommuter (click it to go right there!).

Pop the champs, ignore the snow and wear your most gorgeous shoes and celebrate every single minute (they all really do count!).

xo reversecommuter

Fashion & Finance Friday!

How fabulous that it is already Friday – gotta love a short week after a fantastic looooong weekend!

J. Crew shouted from the rooftop that their profits had nearly doubled in this first quarter, compared to last year.  Their revenues read an amazing $503.5 million, and the profit was a cool $30.7 million…in one quarter! As mentioned earlier, the Mickey Drexler CNBC documentary was a phenomenal piece,  inspiring corporate propaganda that any retailer would die to have aired!

Neiman Marcus enjoyed $1.06 billion revenues this year, up from $983 million last year.  Apparently big ticket retail is alive and kicking!  Needless Markup (oh come on, you know you use the nickname too) is going to focus on further developing CUSP, the 6 contemporary pop-up stores that they have had for 6 years.  Personally I love CUSP, I really enjoy the edited version of Neiman’s that it offers, and I always have success jumping in to CUSP, whereas attempting the same quick visit at Neiman’s seems daunting based on pure volume.

The Olsen twins (no matter what they do as adults, are forever referred to as such) are the new creative directors of Superga sneakers.  The Italian classics were purchased by Steve Madden and he then appointed The Row designers (LOVE LOVE LOVE The Row!!) the new Superga creative directors.  Sadly all the dedicated CASHMERE styles to be sold on The Row’s website are completely sold out.  Seccatura (bummer in Italian)!