Fashion & Finance Friday!

Thank you NOLA, Friday came quicker this week!

Pipedreams.  Piperlime, an online boutique owned by Gap Inc. will be shut down by the end of February.  This is a classic case of why retailers should not try to be all things to all people.  Piperlime launched in 2006 and quickly became a favorite shoe site.  The sales figures mistakenly convinced Gap to expand Piperlime into an everything-kind of website increasing inventory to include shoes, clothes, accessories etc. as a direct competitor to Zappos.com.

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Gap decided to open a bricks and mortar Piper lime in Soho September 2012.  reversecommuter was there in person, as was Rachel Zoe who was hosting a NYFW event.

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Piperlime has been big in seeking out celebrity spokespersons, but apparently not big in sales.  Piperlime was responsible for a whopping 1% of Gap’s jaw-dropping $16 BILLION in annual sales.  Poor little Piperlime is no more, which should be viewed as great news for smaller high fashion online operations.

Not Well Suited.  Jones New York, the brand that represented suits for women since 1970, is closing down operations.

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Workwear for women is now a redefined industry that allows interpretation, style and separates to form the outfits in boardrooms.  reversecommuter was the proud owner of a few JNY suits during my career as a stockbroker, usually in hot pink, navy, red and black. And yes, there was a rotation of suiting that reflected the market!

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Alas, present day Jones New York is more Ally McBeal than Amal Clooney, clearly that just wasn’t working.

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Just for giggles choose the shorter the hemline, ignore the snow drifts and own those pumps…while raising the champagne flute to the PATS on Superbowl Sunday!!!!!!!!!!!!!!!

xo reversecommuter

 

 

Glamazon?!

Amazon is a big fish and it is about to go swimming in the high-end Fashion Ocean!

Jeff Bezos is luring in some big fashion names, Amazon was the corporate sponsor for the Met Ball, some impressive designers have joined the new Amazon fashion site and even Anna Wintour advised him on his puff choice for his Tom Ford tuxedo at the Met Costume Ball last week.  ANNA FREAKIN” WINTOUR!!!!!

Michael Kors, Jack Spade, Tracy Reese have all aligned themselves with Amazon’s new fashion focus.  The details are not clear in terms of what exactly Amazon is planning, but it is a safe bet that it is going to be big!  The shipping costs for a book or for a haute couture piece are the same for Amazon, so the sky is the limit for potential profits.  I love a good fashion & finance story (as I prove every Friday).

I sincerely hope there is some MAJOR TWEAKING that is about to happen to the existing Amazon fashion site (kinda yucky, just saying’).  Here is the home page (yawn)….

Amazon has over $5 Billion in cash, already owns ShopBop (love that site), Zappos (easier way to buy children’s shoes – I doubt it!!!), and MyHabit (blah….not my fave Gilt.com impersonator).  But apparently the new venture is going to be completely different from all of these….

I admit it, I am SO CURIOUS!!!!!!!!!!!!!!!!!  Jeff Bezos, please feel free to contact me if you need a little help.  really.  seriously.